Claim: We will arm you to fight the competition.

Campaign for Makro Trader and Horeca customers.
Client: Makro Metro
Agency: Grey/G2
Artdirection: Zdenek Hejda, Marek Dziuba
Copywrighter: Pavel Kriz

2009

Claim: Improves the taste

Campaign for Maggi Seasoning
Client: Nestle
Agency: Mccann Erickson Prague
Artdirection & Graphic design: Zdenek Hejda
Copywrighter: Silvie Dumalasova

2008

Headline:
The best place for living now in your mobile.
(on the screen is a part of WAP page of Reality.cz)

Campaign for Seznam WAP pages.
The most popular Seznam's webpage Reality.cz is now
in your mobile.
Client: Seznam
Agency: Mccann Erickson Prague
Artdirection & Graphic design: Zdenek Hejda
Copywrighter: Silvie Dumalasova

2008

BELOW:
Headline(from left to right):
The shortest way now in your mobile.
(on the screen is a part of WAP page of Mapy.cz)

The best pub now in your mobile.
(on the screen is a part of WAP page of Firmy.cz)

The most popular Seznam's webpages as Mapy.cz
and Firmy.cz are now in your mobile.

Claim: Hastens users fall asleep faster

Campaign for Hastens Bed
Client: Hastens
Agency: Mccann Erickson Prague
Artdirection & Graphic design: Zdenek Hejda
Copywrighter: Silvie Dumalasova

2008

Headline: A friend who never turns your kid into a Neonazi
Claim: Zooland. Best friends available.

Campaign for pet shop Zooland
Client: Zooland
Agency: Mccann Erickson Prague
Artdirection & Graphic design: Zdenek Hejda
Copywrighter: Silvie Dumalasova

2008

Claim: Forks life after life

Campaign for Maggi soup. It is so good, that you don't need fork anymore.
Client: Nestle
Agency: Mccann Erickson Prague
Artdirection & Graphic design: Zdenek Hejda
Copywrighter: Silvie Dumalasova

2008

No claim

Campaign for Maggi soup. It is so good, that the forks are useless.
Client: Nestle
Agency: Mccann Erickson Prague
Artdirection & Graphic design: Zdenek Hejda
Copywrighter: Silvie Dumalasova

2008

Claim: Your home cafe
Claim: Your favourite darling

Campaign for Nestle Dole Gusto. It is more than a machine.
Client: Nestle
Agency: Mccann Erickson Prague
Artdirection & Graphic design & Copywrighter: Zdenek Hejda


2008

Claim:
The TheTereza Maxova Foundation for abandoned kids.
If you can help, send SMS with text NTMDETEM to 87777.Thank you.

Campaign for Tereza Maxova Foundation
Client: TheTereza Maxova Foundation for abandoned kids
Agency: Mccann Erickson Prague
Artdirection: Zdenek Hejda
Copywrighter: Luice Eggenhofferova
Photo: Goran Tačevski

2005

Awards:
Louskáček 2005, category Public Interest - Silver • Moscow International Advertising Festival - silver •
The Mobius Awards Los Angeles - gold (Certificate for Outstanding Creativity) • Golden Watch - finalist • Eurobest - finalist

Claims (from left to right):
Run into spring!
Get ready for summer holiday!
Get ready for winter ride!


All season campaign for Skoda Auto. Don´t forget to change
the tires, and prepare your car for summer or winter holiday.
Client: Skoda Auto
Agency: Lighthouse MS
Artdirection: Zdenek Hejda
Copywrighter: Lucia Eggenhofferova

2007

Claim:
You own this piece of car already. Come for the rest now!


Campaign for Skoda Auto. Skoda has a special offer - if you
buy a car, Skoda gives you one fifth of the car for free.
Client: Skoda Auto
Agency: Lighthouse MS
Artdirection & Graphic design: Zdenek Hejda
Copywrighter: Silvie Dumalasova

2007

Campaign for Skoda Auto - Special media usage.

Claims (from left to right):
Windows Vista is here. Say "Wow".
Faster searching. "Wow".
3D preview. "Wow".
More security. "Wow".


Campaign for Windows Vista. Using simple Windows Vista
icons to communicate the benefits of the product.
Client: Microsoft
Agency: Mccann Erickson Prague
Artdirection: Zdenek Hejda
Copywrighter: Lucia Eggenhofferova

2007

See also showreel of the Windows Vista outdoor campaign
in Prague HERE